One year ago

We were all hoping, that after a really bad couple of years, with shutdowns and huge pressure on our finances, the worst was over.

But then, on 24 February 2022, Russia invaded Ukraine, and all the pieces were in place to create an energy shortage, fuel shortage, transport disruption and price escalations causing a recession, the like of which hasn’t been seen for decades.

Inflation is now running higher than at any time since 1981.

Businesses used to have only one problem, where is the new business coming from? Now, they have multiple cost problems to cope with as well.

But – You can Beat this Recession

Be pragmatic and realise it’s simple – there are two things you can do:

  1. Cut costs
    How about saving money on heating your water.

    The CK Direct Heat Recovery System has been designed to utilise waste heat from your cookline. It can provide your restaurant and kitchen with all its hot water requirements or it can temper the kitchen fresh air supply.

    This is all done without the need for cookline alterations, with no effect on the extraction system, meaning it can be quickly and easily retrofitted to any kitchen and will give you significant cost savings and a fantastic ROI.

  2. Earn more
    If you want to earn more, you need to build a reputation for excellence and personal service. So here are some ideas:

      1. Publicise your sanitizing Regime
        It’s good to advertise that you work hard to ensure a safe environment in your kitchen and restaurant.
        Let your clientele know how you keep the kitchen sanitized.
        Advertise as well as telling in person that the kitchen is fogged daily using the CK Direct Aquateck Fogging system.
      2. You can also advertise and tell in person how you sanitize the restaurant using the CK Direct Enozo3 sanitizer
        This is a good story because the system is technically brilliant. It uses ordinary tap water and converts it into the equivalent of 600 gallons of ready to use chemical sanitiser. There are no added detergents or harmful chemicals.

        It is a 100% natural, all-purpose cleaning and sanitising solution that works faster and more effectively than environmentally harmful chemical cleaning solutions.

      3. Personal Service
        Spend time with each table and make them feel special. When customers come back, make a special point of welcoming them by name and maybe offer a drink on the house at the end of their meal.
      4. Staff Incentives
        Offer your staff an incentive to think up little things that can improve the experience of eating in your restaurant.

The secret of any successful business is repeat custom.

It’s amazing how little things can make a huge difference. All the little things you can think of to make your patrons feel included in the family of your restaurant will have them coming back time after time rather than going somewhere else.

CK Direct are only a telephone call away to provide ventilation, extraction, and sanitisation for your premises, so give us a ring on 01733 230378 whenever we can be of help.